About MapHorizon
We trained in military intelligence. Now we apply the same analytical rigour to commercial decisions.
Our story

MapHorizon is a UK geospatial intelligence consultancy founded in 2025 and based in Nantwich, Cheshire. We provide spatial evidence reports for construction developers, infrastructure companies, public sector contractors, and sustainability teams. Our services cover pre-acquisition site assessment, PPN 002 social value evidence for public sector bids, UK SRS and TNFD sustainability reporting, and operational risk mapping.

We were founded because we saw the same problem from two directions. Rupert spent years leading multi-discipline teams through complex projects and change programmes. He saw the issues created when spatial context was overlooked when assessing risk. Kyle shaped national geospatial strategy and led technical integration programmes through his extensive GIS knowledge. He saw how much spatial intelligence existed that never reached the people who needed it most.

Between us, we've spent over 35 years in geospatial intelligence including operational roles in defence where the quality of spatial analysis directly influenced decision-making under pressure. That background shaped how we think about evidence: it must be accurate, traceable and delivered with explicit confidence in its reliability.

Our mission

We turn complex environmental and social data into clear, site-level intelligence that helps organisations stay accountable, meet reporting standards, win bids, and plan for sustainable growth.

Our vision

A sustainable planet where future generations can thrive — supported by decisions grounded in context, transparency and impact. 

The team

Two former intelligence analysts. One standard of evidence.

Rupert Johnson

Rupert Johnson

Co-founder · Commercial

14 years as a British Army Officer. MBA, MSc Geospatial Intelligence, BSc Biology, Chartered Engineer. An experienced leader of highly specialist military intelligence teams, he has led the deliver of innovative solutions in high-stakes environments. 

Kyle Roberts

Kyle Roberts

Co-founder · Technical

20+ years in Defence GEOINT. Kyle has deployed on operations across multiple theatres, specialising in multi-source intelligence fusion and decision-support products for senior commanders. Unmatched GEOINT tradecraft.

What makes us different

We sit between raw spatial data and decision-quality evidence.

Analysts, not software vendors.

We don't sell data  or a bland narratives. We provide intelligence products — structured assessments with clear recommendations, supporting evidence, and explicit analytical confidence.

We apply the PHIA Probability Yardstick.

Every spatial assessment carries a confidence rating across three axes: information availability, analytical rigour, and complexity and uncertainty. This is the same framework used by UK intelligence agencies. No other commercial geospatial consultancy does this.

Spatial intelligence, made accessible.

Our outputs are designed for non-technical decision-makers — board members, planning committees, procurement evaluators, compliance teams. You don't need GIS expertise to act on our work.

SME-accessible price points.

Military-grade analytical rigour doesn't require enterprise-scale budgets. We deliver decision-quality intelligence at price points that work for mid-market organisations. Rapid Site Screens from £895 + VAT.

The 7Cs framework

Seven principles that govern every assessment we deliver.

Our 7Cs are the analytical standard behind every output — from a Rapid Site Screen to a multi-site reporting deliverable. They define what good looks like, and how we hold ourselves to it.

Principle
Definition
01Conscientious
Analysis is underpinned by ethical intent, transparency and candour.
02Contextual
Assessments are relevant to the place, time, and systems in which risks and impacts occur.
03Coherent
Information is consistent, comparable and interpretable across systems and time.
04Credible
Outputs are complete, verifiable, and evidence based.
05Collaborative
Products are co-created with stakeholders for mutual understanding.
06Consequential
Recommendations are future focussed to drive tangible, material, and measurable outcomes.
07Compliant
Outputs adhere to regulatory, assurance, and interoperability standards.
Get in touch

Ready to see what location intelligence reveals about your sites, operations, or portfolio?

Send us a postcode, a bid reference, a framework you're reporting against — or just a sketch of the problem. We'll scope the spatial evidence from there.

Certified
Cyber Essentials Certified
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